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How do you choose the right ad agency?

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  The first question you should ask is, do I really need one? Most companies who are looking to send a particular message to a certain community will often think they need help in doing so. Hiring an in-house marketing person rarely proves to be cost-effective because of the lack of resources available to them. This is when companies go out and hire an ad agency . An Ad Agency in Phoenix will often have their own graphic designer, creative team, digital team, media buyer, etc. But please do not get fooled by their fancy offices, extra thick business cards, or any other fluff. Many ad agency owners are just used car salesmen. They are fast talkers and come off as influencers to sell the illusion of credibility. They talk using big numbers with an extreme amount of confidence to make the sale. The bottom line is, they are not selling anything of their own. They are just selling the Facebook, Google, Yelp, TV, Print, or billboard interface to their clients for a commission. In case you

Want to get high ranking in search engines? Combine User Experience and SEO

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  The most important requirement for an effective search engine optimization campaign is to have a properly working website. This is also the easiest component of an SEO campaign to fix because you have complete control over it. The information on your website must be accurate and clear. The content must be informative, educational and include the proper keywords. Finally, the design of the site will also factor in how the search engines will rank the site. There are also some factors that will add to the user experience and help achieve a higher ranking. Some of these factors are the page load time, the HTML structure, and the internal navigation. This write-up explains how highly effective SEO Services are a result of combining the user experience and SEO. Page Loading Time It has officially been verified that page loading times affects the ranking of the site. This makes sense, as it bodes well to place relevant sites that load faster at higher positions, in SERPs. Net Surfers

Positive Impact of Quality Back-links in SEO

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  When it comes to running an SEO campaign, back-links play a pivotal role if success is the goal. One problem that faces webmasters today is their lack of understanding when it comes to the importance of back-link creation. Our article will explain the various ways back-links impact SEO, and how back-link creation is one of the most important steps in a successful SEO campaign. Improves Organic Search Back-links are also called inbound links and are represented with a hashtag, which is a word with a link to a website. It is important to understand that back-links are a major ranking factor for a website. More quality back-links lead to the improvement of your search engine ranking, like Google, Bing and Yahoo. More importantly, search engines find your site easier which speed up indexing your web pages. All these cumulative elements result in improving organic search but also have a positive impact on your organic search engine rankings as well. Drive Huge Referral Traffic A well-roun

How to Maintain Your SEO During the Pandemic COVID 19

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Due to the recent COVID-19 pandemic, the dependence on the internet has never being greater. This unexpected development has created an intensified demand for businesses to rethink their digital marketing and SEO efforts. This includes the message they are sending to their customers in the form of content marketing for SEO . Known as carrying the lion’s share of traffic to a website, SEO should be at the top of this ‘thinking’. Every industry has been impacted by COVID-19 and a strategic reaction to the pandemic is critical for a company’s survival. This write-up explores how to maintain your SEO exposure and find benefit during this time. Here are the steps you should implement first, if you haven't already: GOOGLE MY BUSINESS UPDATING As like every other business, Google has taken steps to protect the health of their employees during the COVID-19 pandemic. Google has curbed a few of their Google My Business support features - specifically their ability to track new reviews and