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What is a Keyword and What is Its Importance in an SEO Strategy?

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Surely you have heard about the importance of keywords for your online marketing strategy for both SEO, SEM and Content Marketing, but do you know what a keyword really is? What is it for? We are sure that you can make your business grow with the correct keywords and with the help of a Local SEO agency in Phoenix .   What is a Keyword? A keyword refers to the term for which we want to position a website in the different search engines in order to attract more traffic to our site; i. e., they are the terms or set of terms that users use when they search Google and in others search engines.   The choice of these keywords will condition the marketing strategy, content, SEO positioning and therefore the success of our campaign.   The keywords are divided into three categories: 1.  Head Keywords. 2.  Body Keywords. 3.  Long Tail Keywords.   Head Keywords Generic keywords with a large volume of searches and therefore a large amount of competition such as: marketing, car, health, etc. This ty

Easy-To-Implement Local SEO Strategies For SMBs

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  If you have a local business such as a restaurant or a physical store or you only provide service in a geographical area, you will be interested in appearing in the first position in searches carried out by users who are close to your establishment (geo-located searches). That is what we are going to try to help you achieve today thanks to  Local SEO Services in Phoenix. What is Local SEO? Local SEO is a set of techniques and strategies that seek to optimize the online presence of your business and increase its visibility to attract users who are physically close to your establishment.   We can say that it is a branch of SEO and that it is divided into two results types. On the one hand, the results in Google Maps or Google My Business and, on the other, the organic results of the search engine for local searches. Therefore, when it comes to capturing users, PPC Advertising Agency in Phoenix  must work on these two lines.   What Type Of Companies Should Work Their Local Positioning?

How do you choose the right ad agency?

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  The first question you should ask is, do I really need one? Most companies who are looking to send a particular message to a certain community will often think they need help in doing so. Hiring an in-house marketing person rarely proves to be cost-effective because of the lack of resources available to them. This is when companies go out and hire an ad agency . An Ad Agency in Phoenix will often have their own graphic designer, creative team, digital team, media buyer, etc. But please do not get fooled by their fancy offices, extra thick business cards, or any other fluff. Many ad agency owners are just used car salesmen. They are fast talkers and come off as influencers to sell the illusion of credibility. They talk using big numbers with an extreme amount of confidence to make the sale. The bottom line is, they are not selling anything of their own. They are just selling the Facebook, Google, Yelp, TV, Print, or billboard interface to their clients for a commission. In case you

Want to get high ranking in search engines? Combine User Experience and SEO

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  The most important requirement for an effective search engine optimization campaign is to have a properly working website. This is also the easiest component of an SEO campaign to fix because you have complete control over it. The information on your website must be accurate and clear. The content must be informative, educational and include the proper keywords. Finally, the design of the site will also factor in how the search engines will rank the site. There are also some factors that will add to the user experience and help achieve a higher ranking. Some of these factors are the page load time, the HTML structure, and the internal navigation. This write-up explains how highly effective SEO Services are a result of combining the user experience and SEO. Page Loading Time It has officially been verified that page loading times affects the ranking of the site. This makes sense, as it bodes well to place relevant sites that load faster at higher positions, in SERPs. Net Surfers

Positive Impact of Quality Back-links in SEO

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  When it comes to running an SEO campaign, back-links play a pivotal role if success is the goal. One problem that faces webmasters today is their lack of understanding when it comes to the importance of back-link creation. Our article will explain the various ways back-links impact SEO, and how back-link creation is one of the most important steps in a successful SEO campaign. Improves Organic Search Back-links are also called inbound links and are represented with a hashtag, which is a word with a link to a website. It is important to understand that back-links are a major ranking factor for a website. More quality back-links lead to the improvement of your search engine ranking, like Google, Bing and Yahoo. More importantly, search engines find your site easier which speed up indexing your web pages. All these cumulative elements result in improving organic search but also have a positive impact on your organic search engine rankings as well. Drive Huge Referral Traffic A well-roun