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Keyword Research For SEO: The Ultimate Guide

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With this definitive guide to keywords search we hope to clarify a series of concepts, dispel some myths and teach you some things that you probably did not know about keywords (or maybe you did). It is a definitive guide, you cannot expect less. What is a Keyword? Keyword is a text that a person types into a search engine, for example, when you go to Google, YouTube, Amazon, etc. and type a few words in their search bar, those words are called keywords. SEO is to ensure that when people search for certain keywords, they end up entering your website. Google is getting smarter and the content must be of higher quality. But is keywords research still that important? Keywords are everything to Google. It remains the fundamental basis of its operation. A person types something in its search engine and Google has to give him an answer that satisfies his search. What is Keyword Research? A keyword research is a practice or technique used by digital marketers (in particular, SEO specialists)

The Most Relevant SEO Trends in 2022

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The labor market is nourished by new businesses and one of those that has grown exponentially, and more so in the last year due to the pandemic, has been online companies. One of the most important tools of online business is SEO positioning, a term that is already part of our work culture. According to Wikipedia “Search engine optimization or SEO is a set of actions aimed at improving the positioning of a website in the Google results list.” Currently, the most prepared and professionalized companies to run this part of the business are SEO agencies, dedicated exclusively to positioning companies in Google search engines. Improve web visibility The objective of the positioning is to improve the visibility of these pages, following a series of rules dictated by the search engines themselves. Do not forget that there are more than 1 billion websites on the internet! and Google has about 30,000 billion pages. When a user searches for something on the internet, the only way for your page

What is a Keyword and What is Its Importance in an SEO Strategy?

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Surely you have heard about the importance of keywords for your online marketing strategy for both SEO, SEM and Content Marketing, but do you know what a keyword really is? What is it for? We are sure that you can make your business grow with the correct keywords and with the help of a Local SEO agency in Phoenix .   What is a Keyword? A keyword refers to the term for which we want to position a website in the different search engines in order to attract more traffic to our site; i. e., they are the terms or set of terms that users use when they search Google and in others search engines.   The choice of these keywords will condition the marketing strategy, content, SEO positioning and therefore the success of our campaign.   The keywords are divided into three categories: 1.  Head Keywords. 2.  Body Keywords. 3.  Long Tail Keywords.   Head Keywords Generic keywords with a large volume of searches and therefore a large amount of competition such as: marketing, car, health, etc. This ty

Easy-To-Implement Local SEO Strategies For SMBs

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  If you have a local business such as a restaurant or a physical store or you only provide service in a geographical area, you will be interested in appearing in the first position in searches carried out by users who are close to your establishment (geo-located searches). That is what we are going to try to help you achieve today thanks to  Local SEO Services in Phoenix. What is Local SEO? Local SEO is a set of techniques and strategies that seek to optimize the online presence of your business and increase its visibility to attract users who are physically close to your establishment.   We can say that it is a branch of SEO and that it is divided into two results types. On the one hand, the results in Google Maps or Google My Business and, on the other, the organic results of the search engine for local searches. Therefore, when it comes to capturing users, PPC Advertising Agency in Phoenix  must work on these two lines.   What Type Of Companies Should Work Their Local Positioning?

How do you choose the right ad agency?

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  The first question you should ask is, do I really need one? Most companies who are looking to send a particular message to a certain community will often think they need help in doing so. Hiring an in-house marketing person rarely proves to be cost-effective because of the lack of resources available to them. This is when companies go out and hire an ad agency . An Ad Agency in Phoenix will often have their own graphic designer, creative team, digital team, media buyer, etc. But please do not get fooled by their fancy offices, extra thick business cards, or any other fluff. Many ad agency owners are just used car salesmen. They are fast talkers and come off as influencers to sell the illusion of credibility. They talk using big numbers with an extreme amount of confidence to make the sale. The bottom line is, they are not selling anything of their own. They are just selling the Facebook, Google, Yelp, TV, Print, or billboard interface to their clients for a commission. In case you