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Showing posts from August, 2022

What is Pay Per Click Advertisements and how does it work ?

  What is PPC advertising?   PPC ( paid per click) advertising where advertisers have to pay every time a user of a particular website clicks on those online ads.   There are multiple types of that PPC ads and these ads appear when people search for things on the browser. It can be a range of things starting from a ‘gym near me to a ‘fathers day presents. This range of searches activates the software to run these ads   This helps the user to reach these advertised products when they are needed by the users and then there is this other way of PPC advertising called display advertising.   How does it work?   The ads that appear song with google optimized searches do not just appear out of now where. The PPC Advertising Agency near me pays for those ads.   But just paying for it more will not make it a more relevant advertisement. Those ads go through an ad auction and through that automated process, it is decided which one of those is appropriate for the search engine result.     Optim